media MARKETING
digital and visual MARKETING
Marketing is such a broad term but encompasses so much in the creative world. While all types of media are essential, digital and visual marketing is more important than ever in this face-paced world. Short attention spans mean that eye-catching graphics are essential to getting your word out fast and we can help you reach the right people.
Whether it’s search engine marketing, social media driven campaigns, or good old fashioned online advertising, we’ll help you get the visibility you need.
seo/sem
Your website needs to be seen. We can help make that happen. Search Engine Optimization has become increasingly important over the years and we can help your company by getting you the online presence you deserve. Whether you are in the process of developing a new website or have had an existing website for years, we will provide the best online marketing solutions for your business. Adding paid advertising – or Search Engine Marketing – into the mix can help increase your odds of being present in those search results.
It’s all more that just getting you rankings though. It’s about getting you rankings that get results and giving you the web presence that you need. How else can we boost up your business? By research. It’s our favorite word and we do plenty to be sure you’re not only hitting the right markets, but that we’re also using the right terms, keywords and content to get the right results.
Search Engine Optimization and Search Engine Marketing go hand in hand and Pepperbrook Design can provide you with options for both together or just Search Engine Optimization. Whatever route you take, we’ll work towards getting your company on the right path.
Be found, be seen, be noticed.
copywriting
Building content for use on all platforms is the core of our marketing. We’ll say it again and again, “You’re only as good as what you write.” Content needs to be engaging. It needs to provoke a response. It needs to tell it like it is and do it in the proper manner.
Most companies will focus primarily on your product or service but glaze over the writing. We look at what you have an evaluate it based on a variety of factors: readability, informative in nature, and if online, search engine friendly. The goal of your content is to get results. We take the time to find out what those results need to be. Are you telling a story? Selling a product? Offering a takeaway about yourself?
It isn’t just words; it’s your business.
Social Media
The way the world works is becoming increasing online-oriented and that means your site and your business need to be where your customers are. Having a social media presence shows your customers that you care what they have to say by being front and center and knowing what they want to see, when they want to see it. It also offers a quick means of communication between your company and your customer in a way that has become the norm.
When it comes to having an online presence, engaging by social media is one of the key forms of communication with your customers. Your customers are online and interactive so staying connected with them in a social platform is vital to company growth. It’s the perfect setting to understand what your customers need and want when it comes to your business.
With so many of your competitors out there, having your own social media presence will put you front and center and work as another means of advertising your product or services. There are many other pros to having social media accounts such as promoting coupons and specials, maintaining the integrity of your business, receiving additional exposure, maintaining customer relations, and more!
video
If you want to step up your marketing, video is the way to get there. It has become an extremely important tool for many industries to send the right message, in the right way. Increase engagement, educate your viewers, or just simply get out your information in a highly visual format.
It’s no secret that videos are seen more than regular posts on social media, but their purposes go far beyond those views. YouTube was the original source for launching video marketing and it continues to be one of the most useful tools for getting views. Technology continues to grow with 3D videos, how-tos, and live streams all with smartphones paving the way for convenient and easy watching. Video is and always will be a great source for promoting services, products, and people. Need a location tour? Want to show off the ins and outs of your latest product or service? Ready to add some customer stories or staff intros to your website to create that viewer connection?
Our video services will offer movement that will keep your viewers attention, offer a visual guide into your world, and showcase specific aspects of your message.
email marketing
Sending information directly to your customers keeps you relevant and on their mind. They are typically used for sending out monthly notices and updates for your business or for coupons and other promotions. Staying in their inbox will keep you at the front of their mind and encourage them to take action.
When creating content for email newsletters, we take your subscriber list as well as your business into account. Are they there for a specific reason? How often do they need to receive these communications? What is the most cost-effective solution for getting your message out? The right email campaign will increase brand awareness, promote your business, and turn potential leads into customers.
OUR marketing services
logos and identities
websites
copywriting
photography
marketing plans
website assessments
video
advertising
company branding
social media
search engine optimization
email marketing
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