branding
corporate branding and identity
The not-so-little stuff.
Many companies overlook their branding because they may feel it isn’t important enough to focus on. In fact, the opposite is true. Your brand is what sets you apart from the rest and you definitely want that brand to be seen. Brand recognition is what makes people come back. It unifies your products and acts as it’s own form of advertising. Your brand should be clearly stated on everything that has to do with your business. Letterhead? Of course. Business cards? Absolutely. Website? It definitely should be! Every one of these pieces is there to sell your image and in return, you gain trust and loyalty from your customers.
What’s in a brand? It’s the color. It’s the font. It’s the images. It’s the graphics. It’s the attitude. It’s the style. It’s everything.
If you aren’t consistent with your branding, then you aren’t making the right impact.
We have developed a strategy when it comes to creating a company’s brand.
The first step is to figure out the goals of the business. Before anything is ever designed, we must learn about you and your company to determine our course of action. What is your vision? What are your values? What is important to you?
The next step is to determine the clientele you have and the clientele you WANT to have. This is an important step because your brand and style is what initially attracts your customers.
Your brand is there for a reason. That reason is to show the world who you are. We will talk with you to get the ‘feel’ of your business, the attitude it portrays, and how you want it to be seen. We’ll then take that information and have that be reflected in your brand.
The final step is to make sure that your new, unique look is applied to your specific marketing needs. We’ve created this new image for you and we’ll guide you in keeping it fresh and relevant.
The Rookie
Get started with the basics and say 'Hello' to the world with a Logo that will make you stand out.- Research and Design Brief
- Logo Development (2 concepts)
- Revisions
- Grayscale Version
- Multiple File Formats
- Stand-Alone Logo Icon (if appropriate)
- Color Palette
- Typography
- Logo Style Guide
- Design Guide
- Imagery Guide
- Mission
- Tagline
- Your Story/Purpose
- Ideal Customer Profile
- Stationery
- 250 Printed Business Cards
- Social Media Package
- Email Package
- Presentation Template
- PDF Manual
The Pro
Jump in with a Brand Identity Package to cover all your bases and create consistency from the start.- Research and Design Brief
- Logo Development (3-5 concepts)
- Revisions
- Grayscale Version
- Multiple File Formats
- Stand-Alone Logo Icon (if appropriate)
- Color Palette
- Typography
- Logo Style Guide
- Design Guide
- Imagery Guide
- Mission
- Tagline
- Your Story/Purpose
- Ideal Customer Profile
- Stationery
- 250 Printed Business Cards
- Social Media Package
- Email Package
- Presentation Template
- PDF Manual
The All Star
The Complete Corporate Branding System is for the go-getter who wants to make a statement.- Research and Design Brief
- Logo Development (4-6 concepts)
- Revisions
- Grayscale Version
- Multiple File Formats
- Stand-Alone Logo Icon (if appropriate)
- Color Palette
- Typography
- Logo Style Guide
- Design Guide
- Imagery Guide
- Mission
- Tagline
- Your Story/Purpose
- Ideal Customer Profile
- Stationery*
- 250 Printed Business Cards
- Social Media Package*
- Email Package*
- Presentation Template
- PDF Manual
THE STARTER
Basic Branding Package- Logo and Visual Identity
- Color Palette
- Typography
- Usage Rules
- Style Guide
- Design Guide
- Manual
- Mission
- Tagline
- Your Story and Purpose
- Ideal Customer Profile
- Stationery Package
- Social Media Templates
THE PROFESSIONAL
For the Go-Getter- Logo and Visual Identity
- Color Palette
- Typography
- Usage Rules
- Style Guide
- Design Guide
- Manual
- Mission
- Tagline
- Your Story and Purpose
- Ideal Customer Profile
- Stationery Package
- Social Media Templates
THE PROFESSIONAL
For the Go-Getter- Logo and Visual Identity
- Color Palette
- Typography
- Usage Rules
- Style Guide
- Design Guide
- Manual
- Mission
- Tagline
- Your Story and Purpose
- Ideal Customer Profile
- Stationery Package
- Social Media Templates
Call us today to set up an appointment to discuss your corporate branding needs. We’ll go over all the details to make sure you’re on the right path for a great marketing plan.
print and graphic services
ILLUSTRATION
ADVERTISING
VEHICLE GRAPHICS
OUTDOOR and INDOOR SIGNAGE
POSTERS and FLYERS
TRADE SHOW COLLATEROL
BRANDING GUIDELINES
PROMOTIONAL ITEMS
BROCHURES
INVITATIONS and ANNOUNCEMENTS
BANNERS
PACKAGING and LABELS
SELL SHEETS
marketing plans
Let's Work Together
Contact us for your free quote! Tell us a little bit about you and your business and we'll get back to you soon!